GREG ALEXANDER, President
Greg spent 18 years with iHeart Media, where he most recently served as Market President in Minneapolis. In that role, he built strong relationships with corporate partners, designed strategic marketing campaigns with both local and national clients and executed ground up campaigns customized based on the clients objectives.
Greg is also known for his deep commitment to the community. He has served on several nonprofit and civic boards, including the Minnesota Brain Injury Alliance, University of Minnesota Masonic Children's Hospital, the Minnesota Broadcasters Association, Chad Greenway Foundation, and the Minnesota Sports and Events Champions Council. He currently serves on the M Health Fairview Philanthropic Board.
Greg is passionate about contributing to the region's growth and success—both through his work and through his broader civic involvement.
Meet The Team
ANDREA WEINREB, COO
Andrea Weinreb is a seasoned creative professional with over two decades of experience in graphic design, brand strategy, and project management. Known for her ability to blend artistic vision with strategic thinking, Andrea has led high-impact campaigns across print and digital platforms for agencies in New York City and Miami. Her career spans agency roles, freelance consulting, publishing, and leadership positions in both corporate and nonprofit sectors.
Andrea's design expertise is complemented by a strong background in client relations and team leadership. She has guided creative projects from concept to production, directed photo shoots, and managed large-scale marketing initiatives for industries ranging from luxury real estate to education and retail. In every role, she brings a unique mix of creativity, precision, and warmth—qualities that have made her a trusted partner to clients and collaborators alike.
Beyond her professional work, Andrea is deeply engaged in community service. She has served in leadership roles with the National Charity League, local Parent-Teacher Organizations, and Can Do Canines, where she sits on the Puppy Program Advisory Committee and the $10M capital campaign steering committee.
Why Fab Four Labs?
The name “Fab Four Labs” is rooted in both personal meaning and strategic intent. “Fab” is a nod to my fabulous family—my wife Andrea, and our daughters Julia and Hannah. It also stands for the standard we hold ourselves to: delivering fabulous campaigns for every client.
The “Four” represents both our family of four and the four pillars of a successful marketing campaign: Audience, Medium, Message, and Results.
“Labs” pays tribute to Can Do Canines, a nonprofit close to our hearts that trains assistance dogs—primarily Labrador Retrievers. We proudly foster about 20 incredible dogs each year, though none hold a candle to the king of them all—Milton.
In our "Lab" we meticulously break down your marketing needs and examine your campaign using analytics and research to determine the most successful outcome.
ANDREA WEINREB, COO
Andrea Weinreb is a seasoned creative professional with over two decades of experience in graphic design, brand strategy, and project management. Known for her ability to blend artistic vision with strategic thinking, Andrea has led high-impact campaigns across print and digital platforms for agencies in New York City and Miami. Her career spans agency roles, freelance consulting, publishing, and leadership positions in both corporate and nonprofit sectors.
Andrea's design expertise is complemented by a strong background in client relations and team leadership. She has guided creative projects from concept to production, directed photo shoots, and managed large-scale marketing initiatives for industries ranging from luxury real estate to education and retail. In every role, she brings a unique mix of creativity, precision, and warmth—qualities that have made her a trusted partner to clients and collaborators alike.
Beyond her professional work, Andrea is deeply engaged in community service. She has served in leadership roles with the National Charity League, local Parent-Teacher Organizations, and Can Do Canines, where she sits on the Puppy Program Advisory Committee and the $10M capital campaign steering committee.
GREG ALEXANDER, President
A dynamic and results-driven leader, Greg brings more than 20 years of executive experience, with a strong background in organizational leadership, operational strategy, and team development. Greg spent 18 years with iHeart Media, where he most recently served as Market President in Minneapolis. In that role, he successfully led regional operations, drove consistent revenue growth, and built strong relationships with corporate partners and community stakeholders.
Greg is also know for his deep commitment to the community. He has served on several nonprofit and civic boards, including the Minnesota Brain Injury Alliance, University of Minnesota Masonic Children's Hospital, the Minnesota Broadcasters Association, Chad Greenway Foundation, and the Minnesota Sports and Events Champions Council. He currently serves on the M Health Fairview Philanthropic Board.
Greg is passionate about contributing to the region's growth and success—both through his work and through his broader civic involvement.
